Gamers are at the heart of what we do.

This is why Video Games Europe ensures the voice of the video games ecosystem is heard and understood, that its creative potential is celebrated, and that gamers around the world continue to responsibly enjoy great gaming experiences.

To serve Europe’s games ecosystem by representing the interests of Europe’s – and the world’s – most successful, creative and most innovative game publishers and developers, and ensure that the diversity, skill and creative talent can continue to grow in Europe

Building off the game industry’s demonstrated track record in protecting minors, Video Games Europe is at the forefront of raising the bar in harmonised self-regulation and responsible gameplaying. PEGI is a pan-European successful self-regulatory system deployed in 38 European countries

To build awareness and understanding of games and their value-added benefit to society and to Europe’s digital strategy

Through our active engagement and dialogue with policymakers, we help contribute to the development of smart regulations / policies and innovative projects that unleash the full potential of video games to enrich the daily lives of millions of Europeans.

To be a trusted provider of strategic data on the economics and demographics of the video games ecosystem across Europe.

In partnership with our strong network of national trade associations in 18 territories across Europe, we promote regulatory harmonisation and effective representation for the video games ecosystem across Europe. Local ideas, initiatives  and best practices are shared and amplified between members and with stakeholders.