About us
Players are at the heart of what we do
Since 1998, Video Games Europe has ensured that the voice of a responsible games ecosystem is heard and understood. Its mission is to support and celebrate the sector’s creative and economic potential and to ensure that players around the world enjoy the benefits of great video game playing experiences. Europe’s video games sector is worth €26.8bn, and 54% of Europeans are video game players.
REPRESENTING EUROPE’S ECOSYSTEM
Video Games Europe serves Europe’s games ecosystem by representing the interests of Europe’s – and the world’s – most successful, creative, and innovative game publishers and developers, ensuring that the diversity, skill, and creative talent can continue to grow in Europe.
mINOR PROTECTION
Building on the game industry’s track record in protecting minors, Video Games Europe is at the forefront of raising the bar in harmonized self-regulation and responsible gaming. PEGI is a pan-European, self-regulatory system that has been successfully deployed in 40 European countries.
AWARENESS CAMPAIGNS
To build awareness and understanding of games and their value-added benefit to society and Europe’s digital strategy.
ACTIVE ENGAGEMENT
Video Games Europe dialogues with policymakers, contributing to the development of smart regulations/policies and innovative projects that unleash the full potential of video games to enrich the daily lives of millions of Europeans.
strategic data
Video Games Europe is a trusted provider of strategic data on the economics and demographics of the video games ecosystem across Europe.
PROMOTE REGULATORY HARMONISATION
In partnership with a strong network of national trade associations in 18 European countries, Video Games Europe promotes regulatory harmonisation and effective representation for the video games ecosystem. Local ideas, initiatives, and best practices are shared and amplified between members and with stakeholders.
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