Video Games Europe launches pan-European Seize The Controls campaign in lead up to winter holiday season 2023


BRUSSELS, 11 December 2023 – Video Games Europe (VGE), has launched the Seize the Controls campaign in the run-up to the holiday season. The campaign aims to remind parents of the tools they can choose to set up the best video game play experience for their family and provides five tips to help manage video gameplay, including what children are playing, who they are playing with, how long they are playing for, and how much they can spend. The campaign will be promoted locally by Video Games Europe’s member national trade associations and companies, focusing on national data and information in each of the territories and languages.

The latest survey conducted jointly by PEGI and IPSOS shows that 79% of parents with children who play video games are aware of the PEGI age labels. Regarding parental control tools, among parents with children that play video games, 62% say they apply one or more tools to monitor or limit their child’s gameplay.

VGE CEO Simon Little said: “Our industry wants parents to be playing games and having fun with their children during the festive season and beyond. We believe these tools are a great support for support families in setting ground rules that encourage responsible play video games offer many benefits to both kids and adults, so instead of arguing about screen time, or spending, our members want to support and empower families to make the choices that are right for their family”.

See more here: Help is on hand for parents who need more information or support locally:

For further information, please contact:

Nicholas Elles
VP Communications and Public Affairs
Twitter: @videogames_EU
Heidi Lambert
Tel: +44 7932 141291
Press Relations

Players are at the heart of what we do.

Since 1998, Video Games Europe has ensured that the voice of a responsible games ecosystem is heard and understood. Its mission is to support and celebrate the sector’s creative and economic potential and to ensure that players around the world enjoy the benefits of great video game playing experiences. Video Games Europe represents major European and international video game companies and national trade associations across the continent.

Note to editors:
As an industry, we are all about doing our utmost to ensure that our players have fun and enjoy the games and all the many benefits that playing video games bring. That means that our companies dedicate serious resources to ongoing development of appropriate parental controls and other measures to promote responsible gameplay and safe, supported player environments, both off and online.