New Chair for Video Games Europe


Brussels, 30 January 2024 -  We are delighted to announce that Hester Woodliffe, SVP Publishing, International at Warner Bros. Games, takes up the position of Chair of Video Games Europe from 15 January 2024. Hester, brings a wealth of knowledge of our industry to the role.

Hester Woodliffe said: “ This is an exciting role and I look forward to working with the Brussels team and Video Games Europe members around Europe to optimise our engagement with policy makers and to highlight all the positive aspects of our incredible industry.

Video Games Europe CEO Simon Little said: “We are delighted to see Hester take over as Chair of Video Games Europe, after 4 years on the board. We look forward to working together to champion our exciting sector and to support our members across Europe.

“We’d also like to take this opportunity to thank Olaf Coenen, VP Global Partners at Electronic Arts.  Olaf has chaired our association for the past five years, providing incredible support during a period of significant growth and change, including seeing us through the challenges of the Covid 19 pandemic. All Video Games Europe members thank him for all his work. “

Olaf said: "It has been my pleasure to serve as Chair for Video Games Europe, and as I pass the baton to Hester, I am confident that under her leadership we will continue to cement ourselves as one of the most innovative creative industries, driving great opportunities for our European players, employees, and markets."


For further information, please contact:

Nicholas Elles
VP Communications and Public Affairs
Twitter: @videogames_EU
Heidi Lambert
Press Relations
Tel: +44 7932 141291


About Video Games Europe
Since 1998, Video Games Europe has ensured that the voice of a responsible games ecosystem is heard and understood. Its mission is to support and celebrate the sector’s creative and economic potential and to ensure that players around the world enjoy the benefits of great video game playing experiences. Video Games Europe represents 19 European and international video game companies and 13 national trade associations across the continent. Europe’s video games sector is worth €24.5bn, and 53% of Europeans are video game players. We publish a yearly Key Facts report with the latest data on Europe’s video games sector.