Video Games Europe reinforces its team in Brussels with Director of Communications, Shweta Kulkarni and Head of Video Games Europe Esports, Sergi Mesonero

Video Games Europe is pleased to announce the appointment of Shweta Kulkarni as Director of Communications for Video Games Europe and Sergi Mesonero as Head of Video Games Europe Esports.  

“We are delighted to strengthen the Video Games Europe team with two senior appointments enabling us to further promote policies that will help one of Europe’s most vibrant creative and innovative sectors to generate jobs and drive growth - needed now more than ever.”

Simon Little, Video Games Europe CEO

Shweta comes to Video Games Europe with 15 years’ experience in media relations and communications both from large corporations and trade bodies, and has a double degree in computer science and communications. In her role Shweta reports to Ann Becker, Head of Policy and Public Affairs.

“I am excited to start this new role at Video Games Europe. The video games industry is a multi-faceted industry with many stories to communicate. I look forward to working with the Video Games Europe team to ensure that all our stakeholders understand our industry: its creativity, its contribution to society and the economy and the importance of the players who are at the heart of everything we do.”

Shweta Kulkarni, Video Games Europe Director of Communications 

Sergi was previously co-founder and Public Affairs Vice President at LVP (Liga de Videojuegos Profesional), the biggest esports organisation in the Spanish-speaking market; co-ordinator of the esports committee at AEVI (Asociación Española de Videojuegos), and Chair of International Esports at Universidad Católica de Murcia (UCAM).

“Video Games Europe Esports provides a common and authoritative voice for the sector. With integrity, fair play and our players’ wellbeing at the heart of everything we do, I am committed to working to ensure that the industry is heard, the sector grows and that diversity, skill and talent can continue to thrive in Europe’s esports ecosystem.”

Sergi Mesonero, Video Games Europe Head of Esports

Any journalist interested in topics relevant to Video Games Europe is welcome to get in touch with us for information or individual briefings.

Players are at the heart of what we do.

Since 1998, Video Games Europe has ensured that the voice of a responsible games ecosystem is heard and understood, that its creative and economic potential is supported and celebrated, and that players around the world continue to enjoy great video game playing experiences. Video Games Europe represents the video games industry in Europe and is based in Brussels, Belgium. Our membership comprises national trade associations in 18 countries across Europe which represent in turn thousands of developers and publishers at national level. Video Games Europe also has as direct members the leading European and international video game companies.