Video Games Europe endorses UK games industry campaign to get parents to turn family controls on video games


The UK Interactive Entertainment Association (Ukie) has today launched the Get Smart About P.L.A.Y campaign encouraging more parents and carers to use the tools that are provided to manage screen time and in-game purchases on video games consoles.

“As an industry, we take our responsibility towards our players, and our younger players in particular, extremely seriously. Our members have a proven track record in protecting minors and we are at the forefront of raising the bar in harmonised self-regulation and responsible game playing. Video Games Europe and its members do this through several tools: PEGI age ratings and descriptors, parental controls tools where parents can limit or block spending, set game play time and control online interaction and privacy settings, and regular campaigns at national level, such as this excellent one from Ukie.  Both industry and parents have a responsibility to ensure an enjoyable and safe game playing environment for children."

Simon Little, CEO of Video Games Europe

Information on national campaigns in other European countries is available here.

Information on Ukie’s new campaign is available here.

Gamers are at the heart of what we do.
Video Games Europe ensures that the voice of a responsible video games ecosystem is heard and understood, that its creative and economic potential is supported and celebrated, and that gamers around the world continue to enjoy great gaming experiences.
Heidi Lambert, Video Games Europe Press
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