Video Games Europe serves Europe’s games ecosystem by representing the interests of Europe’s – and the world’s – most successful, creative and most innovative game publishers and developers.

Across our members, we actively celebrate the extraordinary diversity, skills and creative talent of the European games ecosystem.

Building off the game industry’s demonstrated track record in protecting minors, Video Games Europe is at the forefront of raising the bar in harmonised self-regulation and responsible gameplaying.

Through our active engagement and dialogue with EU policymakers, we help contribute to the development of smart regulations / policies and innovative projects that unleash the full potential of games to enrich the daily lives of millions of Europeans.

In partnership with our network of national trade associations (NTAs), we promote regulatory harmonization and effective representation for the games ecosystem across Europe.

Close collaboration with the national trade association ensures that local ideas and initiatives along with important insights into EU policies are shared and amplified between members and with stakeholders.

As a trusted provider of strategic data on the economics and demographics of the games ecosystem across Europe, we strengthen awareness and understanding of games and their value-added benefit to Europe’s digital strategy.