Europe is the home of some of the largest trade shows across the world.

Trade shows across Europe allow the video games ecosystem to meet, interact, and discuss the latest innovations and trends in games, and to discover and reveal upcoming releases for their licenses.

Europe is home to many of the largest trade events. Some of the largest trade fairs worldwide are organised every year, some attracting over 335,000 visitors.

GERMANY

Gamescom is the world’s largest event and Europe’s largest business platform for the video game industry, held annually in Cologne.

gamescom logo 2024

SPAIN

Madrid Games Week (MGW) is Spain’s premier annual trade fair for the video game and electronics industry, bringing together professionals and amateurs to discover and try out the latest products and innovations from leading brands.

ITALY

Milan Games Week & Cartoomics (MGWCMX) is Italy’s largest consumer show for pop culture, combining gaming, esports, and comics to create a community event for fans, industry professionals, and brands.

SWEDEN

The major annual video game industry event in Europe for professionals and developers from Nordic countries.

FRANCE

Paris Games Week (PGW) is France’s largest annual trade fair for video games, serving as a major hub for gamers, families, and industry professionals to discover new releases, test games, participate in tournaments, and experience the latest innovations in gaming technology and pop culture.

POLAND

Poznań Game Arena (PGA) is the largest computer, console, and multimedia entertainment fair in Central and Eastern Europe, a major event for both gaming enthusiasts and industry professionals.

PORTUGAL

Lisboa Games Week (LGW) is Portugal’s largest video game event, celebrating gaming, esports, and pop culture with a focus on new releases, retro games, VR, cosplay, simulators, and competitions.

BELGIUM

The Belgian Game Awards is an event designed to highlight, celebrate, and promote the Belgian video game industry by recognizing outstanding local talent, innovation, and creativity in game development.

The Netherlands

Dutch Game Week is an annual city-wide event in Breda, Netherlands, that serves as a dynamic celebration of game art and development, game publishing, esports, and applied gaming, bringing together developers, students, industry professionals, investors, and the public.

DENMARK

Copenhagen Gaming Week is an international festival celebrating all aspects of gaming and esports, catering to audiences of all ages and skill levels.

UNITED KINGDOM

The London Games Festival is an annual multi-day event in London celebrating the art, culture, and business of video games.

AUSTRIA

GAME CITY Vienna is a free, public gaming convention and fair held annually at the Vienna City Hall, bringing together gaming, education, and information for all ages.

ROMANIA

Dev.Play is an annual game development conference held in Bucharest that aims to support and promote the Romanian and Eastern European game development market.