It provides information on the market size and gamers’ behaviours. IPSOS MORI runs it, and it is a multi-country tracking survey designed to provide key figures on how people play video games in the UK, France, Spain, and Germany.

GameTrack includes all devices that might be used for playing video games – from PCs and laptops, game consoles, and portable game devices through to smartphones and tablets, as well as currently niche devices such as smart TVs. Similarly, this includes all game formats – from packaged (new, pre-­‐owned and rental) to apps (paid and free) to online games (including downloads, subscriptions to multiplayer games, browser games and games on social network sites).

GameTrack reports every quarter, but fieldwork runs throughout the quarter. Each year, a sample of 1,000 adults aged 18 and above is interviewed via a short offline survey (including questions related to the games played by their 6- to 17-year-old children), to provide data used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of 3000 internet users aged 6-64 years. The online survey runs monthly throughout the quarter.

Central to GameTrack are three key metrics, with each breaking down the total market by specific devices and types of games: