Pixels To Policy

The campaign is a comprehensive showcase of the economy, jobs, games, and the vast consumer choices provided by Europe’s creative and digital trailblazing video game sector.

It showcases the industry's impact to people who aren’t familiar with video games, and ensures that European policymakers are well-informed about a creative industry enjoyed by 51% of Europe’s population, employing 120,000 skilled workers and generating revenue of €29.7 bn.

To the official website

3d puzzle pieces

The levels

P2P - LVL 1

The Economy, The Players, The Jobs!

The industry makeup and its economical impact in Europe

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LVL 2

Best-in-class Minor Protection and Parental Guidance

How PEGI works and it strives to protect players

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LVL 3

Europe's Video Game Landscape

An illustration of the many European business models

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P2P - LVL 4

Player Choices and In-game Activities

The wealth of consumer choice available to players

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Want to see more?

Dive deeper into our Sasha’s world and see what it’s all about!

Visit pixels to policy