2025 All About Video Games – European Key Facts

Video Games Europe, in collaboration with EGDF, is proud to present the year’s annual report, All About Video Games – a comprehensive and definitive picture of Europe’s video games sector – in revenue, employment and player numbers. Compiled with data from GameTrack Ipsos, GSD, as well as Video Games Europe and EGDF members. This year's edition includes research on 16 countries: Austria, Belgium, Croatia, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Poland, Romania, Spain, Sweden, Switzerland, and the UK.

Highlights:

• Revenue is €29.7 billion; revenue split by device is 91% digital and 9% physical
• 199 million players aged 6-75
• 51% of Europe’s population aged 6-75
• 46% of players are women, 77% are adults, and the average age is 34
• 123,000 people are employed, 24% of whom are women
• There are 8,700 studios in Europe

Europe’s video game players enjoy games across a variety of devices (EU16)

• 82% play on smartphones or tablets
• 47% play on consoles
• 34% play on PC
• Playtime continues to be situated around 9 hours/weekly

Revenue split by source (EU16)

• Digital revenue: 91%
• Physical revenue: 9%

Revenue split by device

• Console: EU5 31% - EU16 30%
• Smartphone/Tablet: EU5 48% - EU16 49%
• PC: EU5 11% - EU16 12%

Download the full report

From Ipsos - Technical note for this key facts report:
Throughout this report we present the number of people who are playing video games in millions. We do this by extrapolating from our research data (for example, the number of those aged 6-75 in the UK in 2025 who play video games is 43.6% which has been extrapolated to represent an estimated 25.0m people). Total population figures for each market are taken from recently published estimates provided by Eurostat (2024) and Census (2022 – UK only).
Whilst every care has been taken to ensure the robustness of our data, our data accuracy is limited by its sample size, and therefore there is a margin of error that exists around any figures reported. A 95% confidence level is used for all population extrapolations.  This means that the population size of any group lies in a range. The range for the UK has been calculated below. Using the example of the UK, the % who play video games will be ±1.7% with a 95% confidence interval. Therefore: